“This Is Marketing: You Can’t Be Seen Until You Learn to See” by Seth Godin is a marketing book that emphasizes the importance of understanding your audience and creating meaningful connections. Godin argues that effective marketing is not about pushing products but about solving problems and meeting the needs of specific groups. The book provides insights into building a brand, understanding market dynamics, and creating messages that resonate with customers. It’s known for its practical advice and focus on empathetic, customer-centric marketing strategies.